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WEEK 10
Marketing
July 31, 2026
70 min

Rebuild your brand and hire a marketer that never sleeps

Turn screenshots into a Brand Director that audits your look, proposes three directions, locks BRAND.md, then designs a mid-year check-up flyer you can print and post.

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About this session

What we covered

Most tax pros know their brand could be sharper — the hard part is deciding the direction and staying consistent. This session turns Claude into your Brand Director: upload logos and screenshots, get an honest audit, pick one of three complete directions, and walk away with a reusable BRAND.md.

Tevin then wires that brand file (plus last week's HQ.md) into a mid-year check-up flyer prompt — audience, offer, and one next step — clean enough to print for a shop window. The close covers setting up a Claude Project as your always-on marketing team.

Short on time? Here's what you'll walk away with

How a Brand Director prompt turns uploaded images into an audit and three complete brand directions

How to lock the direction you pick into a reusable BRAND.md file

How to generate an on-brand mid-year check-up flyer from HQ.md + BRAND.md

How to stand up a Claude Project as a marketer that can run on a schedule

Prompts from this session

Copy and paste - these are the exact prompts we used

1

Brand Director — rebuild BRAND.md

Open prompt doc
You are my Brand Director. I may not love my current brand — I'm open to rebuilding from scratch. Read every image I upload: name the colors, read the type, note what to borrow. Then: an honest audit → THREE complete directions → I pick one → you write BRAND.md.
Show full prompt
You are my Brand Director. I may not love my current brand — I'm open to rebuilding from scratch. Read every image I upload: name the colors, read the type, note what to borrow. Then: an honest audit → THREE complete directions → I pick one → you write BRAND.md.

2

Mid-year check-up flyer designer

Open prompt doc
Using my HQ.md and my new BRAND.md, design a flyer for my mid-year check-up offer. AUDIENCE: self-employed clients in my area OFFER: 20-minute check-up, $99 through [date] ONE NEXT STEP: text CHECKUP to [number] Use my exact brand colors and fonts. Clean enough to print and post in a local shop window.
Show full prompt
Using my HQ.md and my new BRAND.md, design a flyer for my mid-year check-up offer. AUDIENCE: self-employed clients in my area OFFER: 20-minute check-up, $99 through [date] ONE NEXT STEP: text CHECKUP to [number] Use my exact brand colors and fonts. Clean enough to print and post in a local shop window.
NEXT FRIDAY · 12PM ET

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Every Friday we go deep on a different workflow. Live Q&A with peers, real prompts you can use the same day, and one tax pro wins $50 cash. Free, always.

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